In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff


Here is what stands for me in this video by Seth Godin as he talks at TED:

– Ideas that spread, win – [1:33]
– There are *way* more choices and *way* less time  – [5:40]
– The thing that’s gonna decide what gets talked about is: “Is it remarkable?” – [6:27]
– Mass marketing is: “avarege products for avarege people” – [9:34]
– Sell to people who are listening – [11:56]
– What you have to do is figure out what people really want and give it to them – [13:50]
– What you need to do is figure out who does care! – [16:10]

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