Here is what stands for me in this video by Seth Godin as he talks at TED:

– Ideas that spread, win – [1:33]
– There are *way* more choices and *way* less time  – [5:40]
– The thing that’s gonna decide what gets talked about is: “Is it remarkable?” – [6:27]
– Mass marketing is: “avarege products for avarege people” – [9:34]
– Sell to people who are listening – [11:56]
– What you have to do is figure out what people really want and give it to them – [13:50]
– What you need to do is figure out who does care! – [16:10]